Including color illustrations, the book is organized chronologically, each product is accompanied by a detailed description and specification breakdown, making this the ultimate reference guide for Rams fans and an ideal complement to Phaidon's global bestseller Dieter Rams: As Little Design as Possible. About the author. Klaus Klemp is professor of design theory and history at the HfG Offenbach, Germany, and curator of design at the Museum Angewandte Kunst, Frankfurt am Main, where he was previously exhibition director and deputy director.
Prior to his roles at the museum, Klemp was director of the cultural department of the city of Frankfurt.
Dieter Rams is an industrial designer whose career-defining collaborations with Braun and Vitsoe have produced some of the most iconic consumer products of the 20th century. Books New. Signed Editions. Care and accuracy in the design process show respect towards the consumer.
Is environmentally friendly — Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product. Is as little design as possible — Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity. The Audo. A Steel Object. Sign up to hear first about new collections, special happenings and exclusive subscriber discounts. We invite you to discover your new favorites. Continue shopping. Remember me Lost your password? Login Or Create an account. Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy.
Sign me up for the newsletter! Register Or Login. Ten Principles of Good design: Is innovative — The possibilities for progression are not, by any means, exhausted. Suggested Reading. Design The Audo. Design Bella. Design A Steel Object. Stay in the loop Sign up to hear first about new collections, special happenings and exclusive subscriber discounts. First Name. Last Name. This is packaging. What a fatalistic apathy we have towards the effect of such things. What atrocities we have to tolerate.
Yet we are only half aware of them. Of course those very future generations of which Rams spoke are now present day societies, where thoughtlessness and rampant consumerism are aided by disposable design and impacted by planned obsolescence, trends and a throwaway culture. Dieter Rams has always been concerned with the urban environment, long before it was considered cool.
Dieter Rams was born on 20th May in Wiesbaden, Germany. His grandfather, a carpenter, was a strong influence on the young Dieter and in the late s Rams became an apprentice carpenter.
In , Rams was employed as an architect and interior designer by Braun , the German electrical products company. Braun was at that time repositioning itself to take advantage of a post-war expansion in the consumer electronics market.
A new generation of consumers were appreciating technology as a symbol of progress, exciting and fresh, and no longer something to be masked behind wooden cabinets and boxes.
A mentee of several Ulm luminaries, Rams worked on the SK4 radiogram in , adding its clear perspex lid and went on to work on further audio designs. He was appointed head of design at Braun in , a position he maintained until In the late s, Dieter Rams was growing increasingly concerned about the state of the world around him, asking of himself: is my design good design?
Using his experience as a designer, Rams expressed ten principles that he believed were an important measure of good design. Good design is innovative Good design makes a product useful Good design is aesthetic Good design makes a product understandable Good design is unobtrusive Good design is honest Good design is long-lasting Good design is thorough down to the last detail Good design is environmentally-friendly Good design is as little design as possible.
MA: Based on working with Dieter Rams for 27 years, I have come to observe that there is an eleventh principle for good design: single-mindedness. Dieter is single-minded; Dieter is resolute.
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